SerenovaHub™
Tour-management software for independent artists and their teams.
Learn more →About
Hi, I’m Adam Jones.
I run operations for artists, producers and small businesses, and I build the tools that keep everything in one place.
Who I am
I work where technology, media and music meet. For the last several years that has meant music operations, tour management and artist management, including with Grammy-winning artists and producers.
I built SerenovaHub™, tour-management software for artists and their teams, because I kept seeing the same problem: too much information in too many places.
What people come to me for
Everything, and I mean that sincerely. I stepped in to help with one thing and ended up in a lot of roles:
Personal assistantExecutive adminOperations managerTour administratorTour managerArtist manager
What Serenova does
Serenova is the name for everything I build and look after, so it can be seen as one thing: a calm, fresh approach to complex tasks.
Sereno means serene and Nova means new. That’s the aim, whether it’s a tour, a website or a stack of contracts.
Operations
Accounts, contracts, administration and the details that keep things running.
Learn more →Artist Management
Tour, logistics and career support for working musicians.
Learn more →Hosting & Tech
Web hosting, domains and hands-on technical support.
Learn more →How I work
- Listen first — The best work happens with people who listen and don’t interrupt.
- Take things on — Everyone picks up their part and gives feedback back.
- Say it straight — Candid feedback, in both directions. No BS.
I build my own tools, with AI as a working partner, so information lives in one place instead of scattered across spreadsheets, Google Drive and Dropbox. I can help organize and prepare paperwork, but I’m not a lawyer, and I don’t offer legal services.
What I’m proudest of is simple: artists get to their tours, they work, they earn, and they don’t waste money or lose track of where things are.